AI Revolution Reshapes Japanese Business: What Foreign Professionals Need to Know

Japanese businesses are rapidly adopting AI and innovative technologies, with major investments in automation, emotion recognition, and sustainable solutions creating new opportunities for foreign professionals.

Key Points

  • BellFace secured 750 million yen for AI-powered Salesforce automation platform.
  • Major hamburger chain testing AI drive-through service amid labor shortages.
  • Japanese and Korean AI startups collaborating on population decline solutions.
  • Traditional corporations like JR East investing heavily in tech startups.
Japan's business landscape is undergoing a dramatic transformation as artificial intelligence and innovative technologies reshape operations across multiple sectors, creating new opportunities and challenges for foreign professionals working in the country. The week of January 19-21, 2026, marked a significant surge in AI-related business investments, signaling Japan's accelerating commitment to technological innovation. According to The Bridge, bellFace, a company specializing in AI agent technology, secured 750 million yen in funding for its bellSalesAI platform, which automates data entry into Salesforce systems. This investment highlights the growing demand for AI solutions that streamline business processes, particularly in sales and customer relationship management sectors where many foreign professionals work. The practical applications of AI are extending into everyday consumer experiences as well. NHK reported that a major hamburger chain has begun testing AI-powered customer service at drive-through locations, addressing the persistent labor shortage affecting Japan's food service industry. This development reflects a broader trend that foreign workers in service industries should monitor, as automation may reshape job requirements and skill expectations across the sector. Beyond AI, diverse technological innovations are attracting substantial investment. Smart Shuzen, a platform providing bulk estimates and selection support for large-scale building renovations, raised funding from JAFCO and Global Brain, a fund primarily backed by JR East, according to The Bridge. For expats living in apartment buildings or managing properties in Japan, such platforms could simplify the traditionally complex process of coordinating major repairs. Emotion recognition technology is also gaining traction in Japanese business. Olive Corporation secured funding from Toho Gas's corporate venture capital fund for its LaCause platform, which estimates human emotions. The Bridge reported that this investment came through the "Shin Infrastructure Fund by TOHO Gas," demonstrating how traditional utility companies are diversifying into cutting-edge technology sectors. Such developments may create new career opportunities for foreign professionals with expertise in data science and human-computer interaction. Sustainable innovation is another key focus area. Laterra, which develops Crystal Grain—a sterile, sustainable artificial soil—raised 50 million yen from Kyoto University Innovation Capital, according to The Bridge. This investment underscores Japan's commitment to environmental technology, an area where international expertise is increasingly valued. The startup ecosystem is also fostering international collaboration. NHK reported that Japanese and South Korean startups working on generative AI met in Tokyo on January 20 to exchange ideas about using AI to address common social challenges, including population decline. For foreign entrepreneurs and tech professionals in Japan, such cross-border networking opportunities are becoming increasingly important for business development and career advancement. Innovative payment systems are emerging as well. Peccori raised pre-seed funding for Kimochiru, a card-based tipping service that brings digital tipping culture into physical spaces, according to The Bridge. The funding came from Chugin Capital Partners and various angel investors, indicating growing interest in bridging digital and physical payment experiences. For foreign professionals in Japan, these developments carry several implications. First, AI literacy is becoming increasingly essential across industries, from sales to food service. Second, the surge in venture capital activity suggests expanding opportunities in Japan's startup ecosystem, particularly for those with technical expertise. Third, the focus on addressing labor shortages through technology may accelerate workplace automation, making adaptability and continuous learning crucial for career resilience. The convergence of traditional Japanese corporations with innovative startups—exemplified by JR East and Toho Gas investing in tech ventures—also signals a cultural shift toward embracing disruption. Foreign professionals who can bridge traditional business practices with innovative approaches will find themselves increasingly valuable in this evolving landscape. As Japan positions itself at the forefront of AI and technological innovation, staying informed about these developments will be essential for expats seeking to advance their careers and understand the changing business environment around them.